Back in the Dough

As for the catalog’s improved customer service, Mrs. Fields Gifts guarantees same-day shipping on all orders placed by 3 p.m. MST for the majority of the year, the only exception being the Christmas holiday season when the cutoff is noon. The company also invested in the packaging of its products to ensure freshness upon delivery, as well as the texture of the ribbons. Another fresh touch is the inclusion of tissue paper inside the boxes with a little gatefold and a sticker. All of this was done with one common goal, Berglund says: to consistently take Mrs. Fields Gifts to that next quality level while providing superior customer service.