Back in the Dough

Debbi Fields’ philosophy can be summed up in one phrase: “Good enough never is,” a mantra that’s implemented in every aspect of the business, including the catalog unit. The saying originates from a visit Mrs. Fields paid to one of her retail locations. Looking at a batch of flat and overbaked cookies laid out for customers, Mrs. Fields asked a store employee, “What do you think of these cookies?” His response was, “They’re good enough.” With that, she took the cookies — $500 to $600 worth — and threw them in the garbage. Her response to him, “You know ‘good enough’ never is.”