Back in the Dough
Revitalized catalog mixed with a focus on company roots spurs turnaround at Mrs. Fields Gifts
The exterior view portrayed a strong, stable company — a well-oiled machine churning along toward future profits and continued success. The interior showed an entirely different story — a company crumbling just like one of its cookies. Mrs. Fields’ early success actually led to the downturn of its catalog direct/online unit.
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