Revelations Through Data Mining (1,141 words)

Next, says Blair, "A transfer file comes back. We tie that to our Parable Member Net network, which shows the retailers what's selling."

Merchandising and Marketing

What is done with all of this information? Two things. First, on the retail side, Blair explains, the Member Net site is a tool Parable members can access at any time to get instant updates and state-of-the-art analysis. "That way they don't need to wait two months to find out about the best sellers in their stores." Member Net uses Active Server Page (ASP) technology that stores information, such as product prices or availability, in a central database and makes any changes in the data instantaneously.