Revelations Through Data Mining (1,141 words)

Says Blair, "KnowledgeBase does a build every two months of the entire file of 3.9 million households and ties this to customer history. When they do the build, they also add demographic data from the Polk Co. file and the KnowledgeBase AmeriLink file; at this time we do NCOA to clean the list."

Explains KnowledgeBase Vice President of Sales Dan Wells, "This process synchronizes fields and aggregates the data for future mining."