Revelations Through Data Mining (1,141 words)
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Scott Shrake
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Where the Data Came From
Much like other co-operative databases, The Parable Group database is created by members who share customer data at the transaction level. The retailers sign a database contract with the company to create catalogs and free-standing inserts (FSIs), as well as to handle some back-end operations. Parable makes its money off co-op dollars and some service charges.
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- Companies:
- KBM Group
- Places:
- Houston
- San Luis Obispo
Scott Shrake
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