Revelations Through Data Mining (1,141 words)
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Scott Shrake
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"Another example of what the housefile data showed us was the fact that we index fairly high on do-it-yourselfers," Seybert adds. "We tweaked the catalog creative to show more images of the family working together, for instance, Mom showing the daughter how to cook. And it may seem cliché, but it worked."
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- Companies:
- KBM Group
- Places:
- Houston
- San Luis Obispo
Scott Shrake
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