Revelations Through Data Mining (1,141 words)

The Parable Group's catalogs and mailings have been purely retail traffic builders in the past. But now, a Web component is starting to build direct sales.

Using a concept similar to the way it gives retailers the chance to market through catalogs without much up-front investment, Parable created a private label Web site program last year. By managing development, fulfillment and all other operations aspects centrally, Parable hands owners a powerful tool; retailers simply choose one of 12 pre-designed templates, provide their URL to Parable and approve sample pages. The set up cost is $495. Local domain names are encouraged.