Revelations Through Data Mining (1,141 words)

While no 800 numbers are used in the catalogs and no direct orders are accepted, Parable does track response to its catalogs. "We can track the effectiveness of the catalog promotions by the individual customer (by using a code) if they come into the store, or frequently coupons are used," Blair explains. On the back end, Parable also conducts promotional response analysis for its stores.