Rethink Your S&H Rate Schedules

• Be fair. Look at how you allocate aggregate S&H charges across your customer base. Is it devised fairly? For example, if you’re not charging S&H to business customers, is that fair to your consumer base? Also, if you’re using an S&H pricing structure that’s based on product prices, you may be severely overcharging customers who buy lightweight but expensive merchandise such as jewelry or high-end apparel.