Rethink Your S&H Rate Schedules

If you set your catalog’s shipping and handling (S&H) charges based on competitors’ rates, industry standards or consumer acceptance, you may need to update your strategy, say officials of The Direct Marketing Association (DMA). This is especially true for your online orders.

Here’s why: Today’s consumers are more knowledgeable about S&H charges, and some even have won class-action lawsuits against companies that they think overcharge.