Retention Strategies

Maximizing the lifetime value of each customer requires maximizing the rate of new customer acquisition, the conversion rate of inquirers to buyers and the repeat frequency of existing buyers. Properly administered CRM strategies will help with the conversion of inquirers to buyers and increase the purchase frequency of your most valued customers. This is done by predicting individual preferences and needs well enough to be anticipatory and proactive in the delivery of the right message to the right person at the right time via the right media.