Retention Strategies

Not only is it more difficult to keep your customers’ attention, but there are fewer barriers keeping them from buying a competitor’s product or service. All a customer has to do to change loyalty is to simply type www.yourcompetitor.com.

One reason catalogs became popular was that they were a convenient way for busy people to purchase merchandise at their leisure and from their home. Today, because of catalog co-op databases and competition from the dot-com companies, consumers are receiving too many catalogs and few have the time to sift through them all. All of the sudden, this convenient way of shopping at one’s leisure is becoming overwhelming and moving from bulky catalogs to digital pages on the Internet.