Retention Strategies

Mr. Higgins’ Web site is offering a convenient way for people who have visited his store to check on new items and request information. We can all take a lesson from Mr. Higgins. If you’re interested, visit his Web site at www.antiquewicker.com. Enjoy!

Tim Swigor is vice president for Epsilon. Swigor is an author and frequent speaker on the topic of customer relationship management. Additionally, he was a founder of two catalogs where he was responsible for their entire operation. His diverse exposure has allowed him to assist many organizations in successfully implementing CRM technologies and strategies. He can be reached at tswigor@epsilon.com.