Retention Strategies

Customers, on the other hand, must identify what value your company brings to them if you are to keep their attention. Your value could be a simple as offering convenience, or excellent customer service, or a brand that the customer perceives as valuable. In short, any way to meet a customer’s need will create value. Creating value for customers yields loyalty, which in turn yields growth, profits and more value. Customer loyalty delivers huge bottom-line business impact because loyal customers spend more, stay longer, cost less to service and refer more new customers.