Retention Strategies

I must share an experience that I had while on vacation this summer in Maine. My family and I stopped by an antique shop specializing in wicker. Upon entering the store, we were greeted by a man who later turned out to be the proprietor, Mr. E.L. Higgins. Mr. Higgins looked to be around 80 years old and has been selling wicker for as long as he can remember. When we finished browsing, we commented to Mr. Higgins on his quality wicker selection. He thanked us and offered a postcard he had created to take with us. He said that his phone number and Web address were on the postcard for our information.