Retention and Reactivation Tips

If you sell gifts, send gift-giving reminders to your customers. The best gift reminders include a list of all previous gift recipients, what they received and an option to send the same gift again. Food catalogers Harry & David, Sees Candies and Wolferman’s are among the companies she’s seen do this in the past, but Valentino notes that this tactic works for anyone who sells gifts. “It’s one of the best retention tools,” she says. “It often yields a double-digit response rate.”