Reverse Showrooming is the Newest Retail Trend retailing, e-commerce

By Melissa Campanelli

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Companies:
Amazon.com
Best Buy
Target
Wal-Mart

People:
Caitlin Sullivan
Joe Keenan

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Editor's Note: Reverse Showrooming is the Newest Retail Trend