Reverse Showrooming is the Newest Retail Trend retailing, e-commerce

By Melissa Campanelli

Have you implemented any reverse showrooming techniques? If so, please let me know about them by dropping me a line at mcampanelli@napco.com.

ROI News
Congratulations goes to Joe Keenan, who was recently named Retail Online Integration's new managing editor. Joe, formerly senior editor, has been with ROI before it was ROI (the magazine was originally called Catalog Success), and has become an expert in the cross-channel retail industry. His journalistic expertise, great writing, excellent editing skills and all-around professionalism have made Catalog Success and ROI two great reads for more than five years. Congratulate Joe by dropping him a line at jkeenan@napco.com.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Editor's Note: Reverse Showrooming is the Newest Retail Trend