Editor's Note: Reverse Showrooming is the Newest Retail Trend

In the future, Shop My Label will incentivize users to scan items in brick-and-mortar stores, which will be added to their online collections. When a shopper sees something desirable in a brick-and-mortar store, instead of scanning it and buying it on Amazon, they can scan it and put it up for sale in one of their online stores so their friends can buy it.