Retailers Talk Social Media, Marketing ROI

Fans on Loehmann's Facebook page are frequently touting the upscale designer clothing that's available in the brand's brick-and-mortar stores. As an off-price retailer in the mold of T.J. Maxx and Marshalls, Loehmann's isn't able to publicize this information itself due to contracts with suppliers. So its customers are doing the work for the brand via social media. This has helped attract new customers, but the brand is still looking for more.