Retailers Talk Social Media, Marketing ROI

OneStopPlus.com's Facebook fans have taken it upon themselves to police the retailer's Facebook page, said Urvina. The brand's customers tend to be very vocal, and if they feel that OneStopPlus.com is being unfairly criticized, they're quick to come to its defense. In turn there's been a real community developed among the brand's fans, who frequently communicate with each other in addition to OneStopPlus.com.