Retailers Talk Social Media, Marketing ROI

For OneStopPlus.com, social media acts primarily as a customer service tool, said Urvina. The brand's customer base of plus-size women frequently turn to social media to vent their frustration over not being able to find fashionable apparel in their size at other department stores. OneStopPlus.com uses Facebook to listen to its customers so it can better serve their needs. This includes recently launching a Facebook store as another way to put its products in front of an engaged audience.