Retailers Talk Social Media, Marketing ROI

Speaking of flash-sale sites, Coach has begun using the format too. The retailer's factory business has used the sales model and seen it generate an incremental profit. Coach also plans to invest more resources in building out its mobile website, which is in its infancy.

All panelists agreed that new technology is great, but cautioned that it must make sense for your brand. And making sense for your brand is a nice way of saying that it must produce a strong ROI.