Retailers Talk Social Media, Marketing ROI

For Loehmann's, mobile presents a huge opportunity. While the retailer doesn't have an e-commerce site, it's dipped its toes into the mobile space via text messaging campaigns and a coupon offer on mobile app Yowza. As for the challenges the retailer faces, daily-deal sites (notably Gilt Groupe) pose a formidable opponent. The sites are able to promote brand names in their marketing efforts, which Loehmann's can't, putting it a distinct disadvantage.