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Retailers are using a variety of different channels, with 55 percent of retail respondents capturing customer contact data through mobile applications and 84 percent utilizing social media for customer communications. But the current level of accuracy is low, with 96 percent of retailers stating that they waste budget on inaccurate contact data.
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- Companies:
- QAS, an Experian Co.
- People:
- David Northridge
David Northridge
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