Retailers Still Trying to Solve the Omnichannel Challenge

Container Store's "Click & Pickup" program has integrated the online shopping experience with the company's brick-and-mortar stores. The program now accounts for almost half of all of Container Store's online sales. While stores get credit for these sales, that doesn't matter to the online team at Container Store. We don't care where the credit goes, Jessica Coogan said. All of the sales are going to the bottom line.