Editor’s Note: Retailers in Search of Another Type of Green

Once you begin to practice sustainability, don't keep it a secret. Announce your new green initiatives to customers, staff and even vendors. Let them know your company is committed to saving the environment by making responsible choices.

Save the Date
We're excited to present our Retail Marketing Virtual Conference & Expo – Fall 2011 on Sept. 27. This free, all-day event features retail leaders such as eBags' Peter Cobb, Forrester Research's Andy Hoar and Soap.com's Teju Prabhakar discussing the hottest retail marketing topics of the day. To learn more about the conference and to register, go to virtualshow.retailonlineintegration.com/fall/. I hope to "see" you there.