Editor’s Note: Retailers in Search of Another Type of Green

These green power purchases help reduce the environmental impacts of electricity use and support the development of new renewable generation capacity nationwide.

It's Easy Being Green
What does all of this mean? For me it means that retailers who think "going green" is just another fad or marketing ploy should think again. Consumers are becoming more aware of the overall environmental impact retailers have on their communities. Therefore, it makes sense that leading retailers are taking real steps to change their business processes to be more green.