3 Steps to Influencing Brand Preference

To succeed, retailers need to understand that influencing a shopper's brand preference is a three-legged stool: understand the consumer, decipher intent and enable the purchase journey.

Achieving True Customer Insight
Today's consumer is in complete control of their purchase journey. Based on their needs and preferences, they define what constitutes a meaningful brand experience and determine if a brand is trustworthy. This self-directed approach has forever changed the rules of brand engagement.