Retailers Ready for The Internet of Things?
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predicts<%2Fa>Â that%2025%20billion%20connected%20things%20will%20be%20in%20use%20by%202020,%20and%20retailers%20stand%20to%20benefit%20greatly%20from%20these%20connections.%20IoT%20devices%20and%20the%20data%20they%20produce%20have%20particular%20potential%20to%20impact%20how%20retailers%20approach%20everything%20from%20back-room%20functions%20to%20the%20psychology%20of%20shopping%20and%20further%20shape%20the%20rapidly%20transforming%20retail%20landscape%20inside%20and%20outside%20of%20the%20store.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fretailers-ready-the-internet-things%2F" target="_blank" class="email" data-post-id="35111" type="icon_link">
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Connecting With Customers at Home
In addition to retail, the "smart" home is one of the most widely discussed and rapidly growing IoT industries. For retailers, it presents significant opportunity to connect with customers on a day-to-day basis. Consider the recently announced Amazon Dash, which is a small branded electronic device that connects to Wi-Fi and sends a message to your Amazon account when you're in need of a reorder. This is a prime example of how retailers can merge both the physical and online shopping experiences via IoT technology.
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Daniel Collins
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