Retailers Ready for The Internet of Things?

Consider the potential for smart lighting to influence where a consumer focuses their attention. Adding sensors that pick up on high-traffic areas, smart lights can automatically adjust the brightness based on the size of a crowd or emphasize one area of the store over another. This also has the added business benefit of cutting down on electricity on a slow day and saving on utility costs. The grouping of devices such as sound systems, lighting and video feeds enable comprehensive, automated control over the shopping environment. This technology can be used to reflect or compensate for local weather conditions and help create a dynamic yet organic shopping experience.