Retailers Ready for The Internet of Things?

Reimagining the Customer Experience
The impact of IoT on the psychology of shopping is still up for discussion. Supermarkets, for example, have a longstanding tradition of using emotional connections to engage customers. Think, for example, of the circulating aroma of freshly baked bread strategically placed right by the entrance. When deployed in a similar fashion, IoT can subtly affect certain psychological factors known to impact the shopping experience.