Retailers Move Up Shipping Dates to Avoid a Repeat of Last Year's Problems

By Joe Keenan

For example, Kmart launched its first commercial promoting its layaway program for the holiday shopping season in the first week of September — when it was still officially summer! At least the brand had some fun with it. According to ChannelAdvisor's Multichannel E-Commerce Study of more than 200 U.S. and U.K. online retailers, 42 percent of respondents said they planned to begin their holiday promotion push in September, and another 20 percent planned to begin their promotions in August or sooner.

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Companies:
ChannelAdvisor Corp.
Federal Express
Gap
Nordstrom
Staples

Places:
U.K.
U.S.

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.