It's Time for Retailers to Move Past the Multichannel Conversation

The old edict of creating “the one version of truth” and the “360-degree view of the customer” is more important now than ever. It’s time we get committed to creating and enabling an integrated marketing strategy as we move beyond the multichannel conversation.

Laura Saati is vice president of strategic marketing services at 89 Degrees, a marketing solutions provider that uses advanced analytics to drive results for data-intensive marketers.