It's Time for Retailers to Move Past the Multichannel Conversation

This “Made by” empowerment concept drives an integrated marketing program where you can enroll into the loyalty program online and then pick up your card in-store, where you're exposed to products focused specifically for the family. Each month loyalty program members can also receive a SMS text message highlighting new family program products and offers. While each channel serves a specific purpose, there's a common thread that runs through the entire communication stream which creates an integrated experience for the customer.