It's Time for Retailers to Move Past the Multichannel Conversation

Even some of the most historically offline-focused merchants are starting to make an impact in creating an integrated marketing experience. Consider the following:

One global home furnishings retailer is leveraging the tremendous exposure generated from its annual print catalog to prominently display a QR code that drives consumers to a landing page which reinforces the brand's message cornerstone. With a secondary message of “Made by … ” (e.g., the Smith family), it's also illustrating the importance of a consumer's own personal choice and style.