Retailers Mail Style Guides to Entice Shoppers

To see how retailers are marketing with direct mail and email, go to whosmailingwhat.com and search on company name or the entire "Retail" bucket of categories.

Paul Bobnak is the director of research at Who's Mailing What!, which houses the most complete, searchable (and fully online) library of direct mail and mail in the world. To learn more about joining, go to www.whosmailingwhat.com. Paul can be reached at pbobnak@napco.com.