Retailers Lack of Data Strategy Hindering Marketing Initiatives

So often, companies are quick to invest in a piece of technology that will solve every problem they have. While the technology is still certainly needed and essential to managing large quantities of data, the people element and organizational structure are often overlooked.

As retailers look to gain more insight from their data, they need to be sure it's accurate and accessible. For that to be realized, the right mix of technology, process and people is needed to achieve success.