Retailers Lack of Data Strategy Hindering Marketing Initiatives

This high level of inaccurate data isn't for lack of trying. Ninety-one percent of retailers have some sort of data quality solution in place today. And looking ahead to the next 12 months, 89 percent of retailers plan to make some sort of data quality solution a priority for their business.

The issue occurs in the strategy. Most retailers approach data quality issues in an unsophisticated manner, dividing information among disparate systems and departments based on their current organizational structure. Data in this environment is never consolidated; it's maintained by a host of different data rules and competing software solutions.