Retailers Lack of Data Strategy Hindering Marketing Initiatives

This complete view of each customer doesn't exist for the majority of retailers. In fact, most are plagued by poorly managed customer data. Most retailers believe their data is inaccurate in some way. Case in point: on average, over a quarter of their databases are thought to be wrong. This is so prevalent that it's even affecting retailers’ bottom lines in terms of wasted resources, lost productivity, and wasted marketing and communications spend.