Retailers Lack of Data Strategy Hindering Marketing Initiatives

Today's retail initiatives all seem to revolve around data. When we think about marketing automation, digital retailing and loyalty programs, they all have data at their core. Companies are looking to better understand their consumers so they can drive purchases and increase lifetime value.

In fact, according to a recent Experian Data Quality study, nearly 100 percent of retailers surveyed feel driven to turn data into insight. In addition, all retail respondents think some form of data is essential to marketing success.