Check it Out: Retailers Enjoy Getting Pinned?

The heavy referral traffic generated from Pinterest is due to the fact that under a product photo there’s a link that will take you directly to the e-commerce website (if applicable) that sells that product. While searching through a friend’s board, for example, I found the “Best Flip-Flops Ever.” When I clicked on the pin, I saw a photo of Reef-brand flip-flops with a Zappos.com link directly below it. I clicked and went straight to Zappos’ site, where it would only take me a few more clicks to buy what my friend deemed the “Best Flip-Flops Ever.”