Check it Out: Retailers Enjoy Getting Pinned?

The vast majority of Pinterest’s users are female, so it makes perfect sense that women’s apparel brands would be eager to use the site to reach savvy shoppers, early adopters and brand evangelists, especially on the “Products I Love” board.

Lands’ End has been at the forefront of Pinterest adoption. The retailer launched its brand page on Nov. 17, 2011, a “Pin it to Win it” campaign in December 2011 and added a “Pin It” button to its website on Feb. 3.