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Pinterest is an invite-only site featuring virtual corkboards where users “pin” photos of interest to the board and make comments. Consumers can follow people and brands as well as pin photos from other websites. These photos are placed on different boards according to their category. When consumers set up their account (their information can automatically be imported from Facebook), they’re given prenamed boards to pin their interests on — For the Home; Products I Love.
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Meredith Cunningham
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