5 Tips for Retailers to Effectively Leverage Mobility and New Digital Technologies

3. Avoid disasters. Flaky e-commerce processes or displaying inaccurate information can be costly, with the former ushering consumers to the competition and the latter potentially causing major headaches. Last fall, Wal-Mart wrongly displayed on its website items worth more than $500 each for less than $10. Catching the error too late, Wal-Mart cancelled purchases, angering customers and taking PR and stock price hits as a result.