5 Tips for Retailers to Effectively Leverage Mobility and New Digital Technologies

1. Plan ahead. Adopt change-friendly platforms and apps that allow for quick, frequent changes to content and functionality. This way, retailers can keep up with advances in mobility and web-based technologies.

2. Adapt quickly. Change-friendly technology encourages experimentation with offerings and new customer experiences, adjusting or replacing functions and features based on what works. It also makes it possible to respond quickly to innovations by competitors.