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It's no wonder that worldwide retail sector IT spending will grow 3.4 percent in 2014 and that "[r]etailers increased focus on mobility, along with ongoing investments in e-commerce initiatives to develop a true cross-channel retail experience, will drive investment throughout the forecast period."
Leveraging mobility and new digital technologies is a smart move for the retail industry, especially as it seeks to engage younger consumers accustomed to using mobile devices to communicate, browse and play. But as with any new endeavor, retailers should proceed with caution and pay heed to the following:
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Colin Armitage
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