5 Tips for Retailers to Effectively Leverage Mobility and New Digital Technologies

According to Boston Retail Partners’ 15th Annual POS/Customer Engagement Benchmarking Survey, retailers ranked in-store customer-facing technology as the most important factor to their organizations. In addition, 30 percent of respondents said they have a smartphone app, 40 percent have implemented a digital catalog, and 40 percent offer product information and a shopping list via customer-facing mobile technology. They also said their focus within the next two years will be on offering further customer-facing technologies.