5 Tips for Retailers to Effectively Leverage Mobility and New Digital Technologies

The retail world is changing rapidly as companies move to make significant investments in digital technologies. Retailers are innovating in response to consumer demand for instant access to product information and transactions through digital channels.

Customer-facing mobile services are especially appealing to retailers as they seek to enhance the in-store experience by giving patrons some of the convenience of internet shopping. Recognizing their customers attachment to smartphones and tablets, retailers such as The Home Depot and Ben & Jerry's are offering smartphone checkout, electronic receipts and text message-based personalized promotions with targeted coupons and specials.